Email Marketing

Email marketing is the process of sending promotional or newsletter messages to a list of subscribers via email.

Here are some of the most common uses for marketing emails:

• Drive sales. Promote your products and services.

• Boost other marketing channels. Drive traffic to your other online content, such as social media or blogs, or share valuable information with customers.

• Increase brand awareness. Spread the word to customers about your company and services.

• Strengthen customer loyalty. Build relationships with customers through personalized content and regular customer interaction.

• Keep customers engaged. Keep your brand on the top of mind for customers by regularly sharing newsletters with product updates and content relevant to the brand.

Email Marketing Software:

Emails can be sent to large numbers of subscribers while remaining cost effective by using an Email Service Provider (ESP) software to send marketing emails and manage email marketing automations and campaigns.

There are many email marketing software tools, but the one I recommend is Klaviyo (it’s especially good for e-commerce).

Types of Emails:

There are two main types of emails, automated emails and manual campaigns.

• Automated emails are created once in advance and then sent out automatically by an email marketing software when a recipient fulfills a specific trigger condition.

• Manual Campaigns are emails that are set up manually and then sent out to your list of subscribers.

Automated email sequences are the foundation of your email marketing strategy, and I recommend setting up these three automation sequences first.

1. Welcome Series

2. Abandoned Checkout Series

3. Post Purchase Series