This email automation is a sequence of emails that are sent to a recipient when they have started the checkout process for a product on your website, but fail to complete the purchase.
The trigger condition for this automation is when the customer enters their email during the shipping portion of the checkout process, but then they do not complete the purchase within a period of time.
These customers have spent time on your website, added a product to their cart, and even made it through the shipping portion of their checkout, so they are engaged and interested in your product. They are the perfect candidate for a gentle nudge to complete their purchase.
The goal of this automation is to get the customer to return to their cart and complete their purchase.
This automation targets customers who already have high buying intent and engagement with your brand, making it very likely to convince customers to purchase.
It can be triggered by customers who have not previously signed-up for your list through your popup, and it collects the customer’s email address and adds it to your list.
It strengthens your customer relationships and improves the customer experience.
You can showcase the product(s) that the customer abandoned in their cart and use social proof and other incentives to convince them to complete the purchase.
Check out some of my insights and thoughts about email marketing and development.
I have experience coding emails using HTML and CSS, and with using template builder tools in Klaviyo, Mailchimp, and other websites. In addition, I have experience creating email automations and campaigns using multiple ESPs.
Send me a message and I'll get back to you soon.
